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Monday, September 22, 2003Hutton Inquiry knows how to use the web
 David Bowen's article on FT.com quite clearly makes the case for the greater use of 'content management tools' to maintain corporate web sites. Increasingly both buinesses and individuals are turning to the web as their 1st point of call for information. Any company which does not maintain its web presence bang-up-to-date runs the risk of losing customers and creating a negative image. Organisations in the public sector, councils for example or those in regulated industries such as those in the utilities sector run the list of punitive leglislative pentalties as well.
I have heard it said that no web site is better than a bad one, however, at ecommnet we can't see any excuse for either! The key is to be able to delegate the up-date process to the owners of the information, giving them editorial responsibility is the only way to ensure that the data will be kept up to date. Good web content management tools exist and are producing good returns for many companies and institutions across a range of sectors. Some examples of our customer's results are given below. Related Links David Bowen: Keep it flowing W3C WAI Web Accessibility Initiative The Government's eGIF initiative Customer Examples Craven and Partners Insurer's at Lloyds Girls Day School Trust posted by Robert Campbell 10:04 AM
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